Troy Widgery: Branding a Lifestyle

Though initially created by Troy Widgery as a line of high-quality sports apparel, the Go Fast company soon became synonymous with the Go Fast brand of Energy Drink and Gum. Go Fast took on a momentum of its one, becoming one of the most well-known manufacturers of high-quality products to have ever come out of Denver, Colorado, and one that continues to experience significant growth and success to this day.

Troy Widgery has infused his passion for ‘living on the edge’ into his brand, producing products that both appeal and are meant for people who share his zest for thrill-seeking and adventure. Troy Widgery sees the Go Fast brand as a survivor, one that offers better quality products than all the corporate giants while maintaining an independent and authentic spirit. Troy Widgery has set both himself and his company apart from the corporate herd, producing a quality line of products and establishing a brand he believes will survive and thrive well into the future.

Troy Widgery is now pursuing a childhood dream, one he hopes to make an integral part of the Go Fast line and that will solidify the company’s spot in history. Always a fan of jetpacks, which until recently hasn’t been a commercially-viable technology, Troy Widgery is currently working on the development of a jetpack that can be soon introduced to the consumer market. The Go Fast Jet Pack has already proven to be a high-performing and record-breaking idea, surpassing speed, height and distance records and earning recognition in the media. The Go Fast Jet Pack has been successfully demonstrated to work during the London Olympics, Colorado’s Royal Gorge and near the tallest building in Dubai.

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